Starting from the data
Before touching a single component, we audited Core Web Vitals, crawl coverage and the conversion funnel. The picture was clear: speed and structure were the two levers that mattered most.
We mapped every template to a performance budget and set a hard ceiling for JavaScript shipped per route.
A design system in code
The new visual language lives as composable components, not a static mockup. Designers and engineers share one source of truth, so shipping a new page is a matter of assembling tested blocks.
The team went from a two-week release cycle to shipping daily — without filing engineering tickets.
Engineering for Core Web Vitals
Server components, edge caching and disciplined image handling brought Largest Contentful Paint under one second on key pages.
// Route-level performance budget
export const config = {
maxJs: 90, // KB
lcpTarget: 1000, // ms
};SEO baked into the foundation
Structured data, clean information architecture and a fast crawl path meant Google could index the full catalog within days of launch — and rankings followed.
